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Her process is markedly different from that of mass production. Isabelle Simard insists that each of her collections is individually thought out and considered. For Simard, refusing the pressure to mass produce is an act of resistance. Splitting her daily life between horticulture and floristry allows her to distance herself from performance. She tends to create in the moment, like a season that is constantly renewing itself. Isabelle Simard will present us with a collection that recalls a time of the past, that of childhood.

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